Week Seven

Upon arrival at the YMCA Chelmsford, Craig Gough was way laid and the meeting postponed to a later date. In the meantime the storyboard was finalised and the character build began.

Thus far the story began in the family living room with the two brothers side by side on the sofa watching television after school. Two boys were introduced of different ages, the youngest Jack, age 6 and the older brother Thomas, age twelve. The aim for this is the brief given by Craig Gough mentioned that the Y offers a range of activities available to children of all ages. We believed that rather than focus on one particular event we would create an advertisement that would run for several minutes and suited being sent out to primary and the early years of secondary schools to promote the key events and activities provided for young people in the area. Consequently the younger brother, Jack, would be seen having fun in an animated playroom whilst the older brother, Thomas, would be involved in the ‘School of Rock’ night which is one of the most popular events.

To set the scene and introduce the YMCA, the camera was to be instructed to pan around the room and the viewpoint change to see the television behind the brothers’ heads. An advert would play on the screen and ask the boys and girls at home if they were bored.

Once asked if bored the camera will pan round to a close up of the brothers faces changing from being bored to an anticipated excitement.

The YMCA advert will then draw the boys into the television set and transport them via a wormhole created in 3DS Max to the Y. Where they will land in a Y shaped corridor and run down together. At the fork Jack will go to the right fork and Thomas to the left, the camera will bank and follow Jack to the playroom.

Here Jack will be surrounded by toys including a life-size soldier, a climbing frame and slide, a bouncing Pixar style ball, rocking horse and train set, amongst others. After he runs excitedly around the room and advertises to primary school children how fun it would be to go after school the camera will flip back to the corridor and follow Thomas into his room.

School of Rock is the best known and most popular night at the YMCA however Craig Gough mentioned that numbers are slowly dwindling and this is the reason we chose to include this particular night. The band will perform a rock version of ‘What’s This?’ from the animated film by Tim Burton; The Nightmare before Christmas. The song choice came about because the group is constantly inspired by Danny Elfman compositions and Tim Burtons mix of the real and surreal.

Another quality included in the advertisement is its ability it holds to be flexible, rooms can be added onto and running off of the corridor to promote other activities and events, the main rooms can be adjusted so they feature the latest night or club the Y wishes to stage.