Friday, 12 December 2008

Video

This is an low quality version of our groups final animation

Week Twelve

On Monday of this week we finished adding the last details of our rooms and adjusting timings and music before creating a final render. We also merged our scenes and characters working together throughout the creation of the entire animation process therefore the merge of scenes were made easier due to the fact we used the dimensions and proportions as well as maintaining the scaling and style of our work. Time was spent arranging lighting and camera views, changing movements from static to animated jumping in both our characters, animating the playroom so the toys interacted with Jack as opposed to other characters and creating dry ice effects and falling white flakes in Thomas’ band scene.

This rendering process took hours as we rendered our scenes image by image to produce a high quality finish. Every scene was then edited in Premier Pro and we arranged the scenes to interact with music and surroundings. Throughout the animation the musicality is powerful and accentuates what is seen on screen, the movements of our characters and the exciting journey upon which they embark through their television screen. Without music, or this particular song, a cover of Danny Elfmans’ ‘What’s This?’ by Fall Out Boy, our animation would not be so entertaining nor amusing.

For this project Daniel and I listened carefully to the brief given by Craig Gough. We interpreted what we thought would work, an animated story with a beginning, middle and end which could be easily adapted and memorable for its audience. We also had to decide on a target audience and although the age range of our chosen demographics is quite large; age six through to age twelve, we engage almost all ages due to the uniquely styled rooms and characteristic models we created and the fairly smooth, albeit simple, animations we used throughout. Our video is entertaining and could be used throughout the entire YMCA group and it is not limited to one event or genre.

We presented an almost finished piece to our client, the YMCA staff members on Tuesday and the feedback we received was very positive. Our video made the client laugh and we were informed that our animation was something they would definitely consider using as it was something enjoyable to watch, fun for children and something that could be used by all departments because of the scope it had to adapt for different needs.

To conclude, I believe our small team of two achieved our objectives and those of the brief. We wanted to create a light-hearted, almost magical animation to encourage children from the ages of six through to twelve to visit the YMCA. The client asked for an advertisement they could send out to schools in the area to promote their facilities in such a way that they would be thought of as something other than a ‘grunge’ bar. Our animation portrays the Y Chelmsford as a fun and exciting place for young people to meet, make friends and enjoy themselves whilst doing something they love whether that is playing in a band or just playing. Had we had more time or to re do this project, I would only want to spend more time perfecting the characters movements, shapes and structures as they are not as perfect as I would like them to be.

Tuesday, 2 December 2008

Week Eleven

As the deadline draws near the group decided to start rendering scenes and putting together finishing touches to the living room, the wormhole transition, the Y corridor and each separate room.

The first render was of the living room. After I created the flash video for the YMCA to appear on the television the other group member created the wormhole and put the three scenes together. We rendered Jack and Thomas bored on their sofa as the advert comes on the T.V, the change in their facial expressions as they look hopeful and excited, and finally the brothers being drawn into the YMCA wormhole.




Then the wormhole landed Jack and Thomas in the YMCA’s Y shaped corridor whilst the camera followed them before banking right and viewing the door open into Jacks playroom.


A mural of the Noah’s Ark story was incorporated into the scene in order that the core values of the YMCA were subtly featured as part of the advertisement. The playroom is bright and colourful and entertaining for children up to the age of seven or eight and therefore well suited to our chosen demographic.